Coffee Industry Unites For Sustainable Coffee Cups
For more than four years, Hellyar, supply chain manager for Dunkin’ Donuts, has hunted for an alternative to the much maligned Styrofoam cup – long enough to earn him the nickname “Joey Cups.” The ideal container would have to be recyclable or compostable, keep coffee hot, and not cost franchisees too much.
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For over a decade, IMPACT Marketing has provided product launch consulting and outsourcing services to clients across the United States. IMPACT Marketing has assisted client companies in planning and executing “integrated” product launches that ensure the integration of sales and marketing, achievement of early sales goals, and maximization of return on new product development investments. IMPACT Marketing also conducts training seminars on product launch “best practices.”